One of the most popular forms of advertising in the Google AdWords system is creating a successful ad for text. Text ads are also known as "sponsored links" and they allow advertisers to promote their own products or services while still letting people know that the advertisement came from the advertiser's website.
With text ads, you can create a highly targeted ad without the need for expensive pay per click advertising. These ads contain text on specific keywords that you select. If someone clicks on an ad, the ad displays on the search result page (SERP) of a relevant website. This means that if the searcher types in a particular keyword phrase, you will have the ad appear on his or her screen.
However, if you're hoping to create an effective ad for text, you have to understand how Google AdWords works. Your ads will appear on SERPs based on various factors such as the relevancy of your ad to the search terms being searched. It also helps to take note of the frequency of people clicking on your ad. You should be aware of how many people have clicked on your ad and use this information when creating your ad.
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An ad containing a specific keyword phrase is more likely to rank higher with Google AdWords. The reason behind this is that people will be more likely to read your ad when you place it on a SERP that contains relevant keywords. However, there are some words or phrases that are more relevant to users than others. In order to rank high in Google AdWords, you have to select ad groups that will help you rank well on relevant search terms.
Once you have your ad group ready, you will then have to figure out which ad group you need to use for your ad. AdWords offers different ad groups which include: Search, Ad Network, Affiliate, and AdSense. The next step is to place your ad on these groups.
When placing a text ad on a Search group, you will have to follow the same rules and guidelines as your regular text ad. Place your ad at least three to four places above the fold of the SERP. However, when placed on an Ad Network, you need to place your ad closer to the top or left side of the ad. When placed on an Affiliate ad group, place your ad at least one to two positions to the right or bottom of the ad.
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